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More about The Lonely Tomato

Real experience. Real impact.

At The Lonely Tomato, we don’t offer abstract advice or stand at a distance. We bring real-world experience, sound judgement, and practical support to the businesses we work with.

We’ve built, led, and supported businesses through growth, uncertainty, and change. We understand the pressure that comes with leadership — the decisions that need to be made, the risks that need to be managed, and the responsibility that often sits quietly on your shoulders.

We work closely with founders, CEOs, and leadership teams to get to the heart of what’s really going on. That means asking the right questions, addressing the difficult issues, and helping you make clear, confident decisions that move the business forward.

Our focus is simple: to strengthen your business, create momentum, and leave you better equipped for whatever comes next.

Meet the team that makes it happen

Sarah Radley - The Lonely Tomato
Co-Founder

Sarah Radley

Seasoned finance expert and relentless SME champion.

With over 20 years of entrepreneurial grit, Sarah has built, scaled, and exited multiple businesses, all while balancing the real-life pressures that come with it.

She knows SME ownership isn’t easy: the financial strain, operational hurdles, and unexpected challenges that test your resolve every day.

Her hands-on expertise in business finance, combined with lessons learned through both success and adversity, gives her a unique perspective on running a business.

She doesn’t just offer solutions; she’s right there in the trenches with you, delivering practical advice and tough strategies that build real resilience when the pressure is on.

Martine Catton - The Lonely Tomato
Co-Founder

Martine Catton

Experienced C-suite director who delivers clear, confident leadership.

Martine has held director and Non-Executive Director roles across medium and large businesses. She’s lived the pressure leaders carry, the heavy weight of responsibility, the isolation at the top, and the demand for tough, high-stakes decisions.

Her approach isn’t about ticking boxes or empty corporate speak. It’s direct, no-nonsense, and built entirely around what your business needs. Martine listens hard, challenges head-on, and gives straight-talking advice so you never face difficult moments alone.

Whether it’s solving complex organisational challenges or driving strategic growth, Martine is hands-on, working with you to unlock your business’s full potential.

Backed by insight, driven by action – Take your next step